You’re performing at the highest level. We have the expertise to match.

The sports industry is fast paced, with unique risks. Cancellations can dig into annual revenue. Reputational risks are pervasive, and the risks of losing talent – whether to an accident or talent poaching – can have a lasting impact. In an industry built on people, the right partnerships mean everything, and a generalist broker isn’t good enough.

NFP brings together high-profile experience and focused expertise to deliver specialized protection programs for sports organizations, athletes and executives. We are ideally positioned to provide the world’s most successful organizations and individuals in sports with customized solutions and programs that address their unique goals and challenges.

Complementing our exclusive sports focus is a comprehensive understanding of complex risks and how to manage them effectively and efficiently. From player contracts to the construction of a new arena, we excel at asking the right questions, identifying goals and challenges, and helping our clients cover exposures so they can stay focused on what they do best.

The Track Record Our Clients Deserve

The Sports and Entertainment Group represents 170 years of combined experience, billions of dollars in sports and entertainment risk covered, and a commitment to executing on innovative, solution-focused results for clients. Current clients include professional sports organizations across North America – including the NHL, MLB, NFL, NBA, WNBA, ATP and WTA – as well as numerous individual sports franchises and nearly 12,000 professional athletes. NFP also serves the NCAA, over 500 colleges and universities and more than 2,000 secondary/K-12 schools.

This presence in the sports industry supports unmatched benchmarking capabilities and specialized market access. These provide the insight and tools required to design, implement and maintain coverage programs that effectively address our clients’ biggest challenges.

Tailored Solutions

Our clients benefit from a full spectrum of protection solutions, including encompassing all forms of contractual protection:

  • Coverage for disability, death and loss of value
  • Liability across a variety of scenarios (including media and cyber liability, crime coverage, employment practices, directors and officers)
  •  Kidnap and ransom
  • Event cancellation and other contingency products
  • Player/employee benefits
  • Property and construction 
  • Workers’ compensation

Clients have access to our team of actuaries, attorneys, claims specialists, and other insurance professionals. Together, they work to establish new markets by watching trends, listening to client challenges and collaborating strategically to create new opportunities.

Creative Thinking

We embrace the opportunity to look at problems differently and solve them. Our passion to outperform is powered by a forward-thinking, solution-oriented, client-centric approach. With decades of specialized industry experience paired with the know-how to negotiate the special coverages vital to sports and entertainment, we work hard to protect – and elevate – our clients’ success.

Find out more about our capabilities and get in touch with our experts on our expanded Sports and Entertainment Group site.