Sontag Advisory and Bronfman Rothschild Combine to Launch Wealthspire Advisors
NFP Announces New Brand Following Integration of Two Firms

NEW YORK – October 30, 2019NFP today announced the launch of Wealthspire Advisors, representing the combined RIA of Sontag Advisory and Bronfman Rothschild.

"Our new name emphasizes that we are one united firm," said Howard Sontag, chairman of the combined firm. "The key to our future is enhancing client experiences and outcomes. Combining these two highly successful firms creates a great future for our clients and our team members."

Bronfman Rothschild was acquired by NFP in May. NFP first announced plans to acquire Bronfman Rothschild in March, noting that a new brand strategy for integration of Bronfman Rothschild with Sontag Advisory and their shared values would follow.

"Wealthspire is the result of our focus on seizing opportunities across all our businesses to strengthen capabilities and increase scale," said Mike Goldman, president and COO of NFP. "Integrating these two successful firms will drive tremendous growth in our wealth advisory business."

Wealthspire centers around a culture of purposeful planning for clients’ aspirations. The combined firm manages approximately $10 billion in AUM, making it one of the nation’s largest RIAs, and serves clients from 11 offices across the country. With the backing of NFP, an established insurance brokerage and consulting firm with more than 5,400 employees, Wealthspire Advisors is built on a firm foundation for growth while maintaining its independent, fiduciary-focused position within the wealth management industry.

"Wealthspire Advisors embodies a shared vision for our culture and the future of our firm. It’s built upon our relentless approach to making a difference in the lives of our clients," said Mike LaMena, CEO of the combined firm. "With NFP’s backing and our combined scale, we expect to expand our reach into new markets by identifying and welcoming top-quality advisors and professionals to Wealthspire."

About Wealthspire Advisors
Wealthspire Advisors is a New York City-based, independent registered investment advisory firm with more than 120 associates serving clients from 11 offices in 7 states. With a strong commitment to a fiduciary business model, the firm believes in connecting all parts of a clients’ financial life and delivering thoughtful, collaborative strategies that focus on what’s most important to each client. Wealthspire Advisors acts as a wealth manager, investment advisor, consultant, and constant partner in helping clients achieve their aspirations. For more information on Wealthspire Advisory, please visit

About NFP
NFP is a leading insurance broker and consultant providing customized property and casualty, corporate benefits, retirement, and individual solutions through its licensed subsidiaries and affiliates. NFP enables client success through the expertise of over 5,400 global employees, investments in innovative technologies, and enduring relationships with highly rated insurers, vendors, and financial institutions. NFP is the 6th largest US-based privately owned broker, 5th largest benefits broker by global revenue and 7th best place to work in insurance (Business Insurance); 10th largest property and casualty agency (Insurance Journal); and 13th largest global insurance broker (Best’s Review).

Wealthspire Advisors is the common brand and trade name used by Sontag Advisory LLC and Wealthspire Advisors, LP, separate registered investment advisers and subsidiary companies of NFP Corp. Securities, when offered, are offered through an affiliate, Wealthspire Capital, LLC, member FINRA/SIPC.