Insights

Savitsky Satin Bacon & Bucci Rebrands as Ground Control Business Management
Complement to NFP’s wealth management business continues its leadership in serving the dynamic business management needs of high-net-worth clients


LOS ANGELES, CA – September 19, 2022 – NFP, a leading property and casualty broker, benefits consultant, wealth manager and retirement advisor, today announced that Savitsky Satin Bacon & Bucci (SSBB) has rebranded as Ground Control Business Management. The Los Angeles-based firm, led by Chris Bucci, CEO, serves high-net-worth individuals, including entertainment industry executives, entertainers and professional athletes, among others. The firm, which has been a key complement to NFP’s wealth management business since being acquired in 2019, provides a broad range of specialized services that include oversight of financial affairs, insurance, taxes and financial life planning, as well as a variety of personalized concierge services.

“We’re proud to introduce our new brand and advance our legacy of delivering exceptional value to clients,” said Bucci. “The Ground Control Business Management brand represents the breadth and depth of our expertise and the boundless potential of our clients and team. We understand the diverse and increasingly complex challenges our clients face, and with a comprehensive view of their wants and needs, we are ideally positioned to facilitate better outcomes. Whether it involves finances, taxes, asset acquisitions and sales, insurance or wealth management, we are a client’s Ground Control, providing the solutions and relationships they need to achieve their unique goals.”

Acquiring SSBB has expanded NFP’s ability to serve high-net-worth clients, complementing its existing wealth management business with comprehensive business management services. Over the past three years, all of the firm’s partners, including Bucci, Steve Savitsky, Gary Satin, Jeff Bacon and Rachel Martinez, have remained fully engaged in the business, connecting clients with solutions across NFP. This integration, which has also encompassed the addition of five partners and planning for additional expansion in early 2023, will continue with the launch of Ground Control Business Management.

“I’m excited about this new brand, and everything Chris and his partners are executing on to drive our growth in the business management space,” said Doug Hammond, NFP’s chairman and CEO. “With the relationships we have and the breadth and depth of expertise and capabilities across our company, Ground Control Business Management is in a great position to ensure solutions are integrated and effective, so clients have peace of mind knowing what they care about most is handled.”

Earlier this year, NFP reorganized into three business segments – Property and Casualty, Benefits and Life, Wealth and Retirement – to better integrate its offerings and help clients thrive in an increasingly complex world. Through their relationships in the high-net-worth space, Ground Control Business Management will further expand awareness of NFP’s capabilities, including wealth management.

“Clients want to know you understand the business they’re in, challenges they face and opportunities they’re interested in,” said Mike James, NFP’s EVP and head of Life and Wealth. “Ground Control Business Management has a deep understanding of their clients’ industries and excels at providing the right advice and solutions. I look forward to continuing our momentum and collaborating in ways that benefit clients.”