NEW YORK – October 4, 2016 – NFP, a leading insurance broker and consultant that provides employee benefits, property & casualty, retirement, and individual insurance and wealth management solutions, has won the Web Marketing Association’s (WMA) 2016 Web Award for Outstanding Achievement in Web Development. The winners were announced on Sept. 12, 2016.
NFP revealed its redesigned website in May 2016, following an organizational restructuring and brand evolution process where the company legally changed its name and modernized its logo and marketing collateral. The website was the final element of the evolution and serves as an authentic representation of the brand, providing a clear story of the company’s objectives and service offerings. The site was designed with an improved functionality aimed at providing clear forms of communication for clients and prospects to engage with the brand and detailed information on employment opportunities for prospective team members.
Eric Boester, Executive Vice President of Corporate Development of NFP, commented, "The revitalized website captures how we want to be viewed by our employees, customers and partners – creative, yet professional. I’d like to thank the NFP marketing team and the employees across the company who collaborated on this project to fully capture the culture of NFP and its business objectives. In addition I’d like to thank the team at Moroch Partners for their contributions to make the new website a reality. We are incredibly proud of the finished product and recognition by WMA."
WMA has hosted the annual Web Award Competition since 1997, and 2016 was the first year NFP submitted its site for review. NFP.com was reviewed by a panel of independent expert judges on seven criteria, including design, innovation, content, technology, interactivity, copywriting and ease of use. The site was assessed within the business to business (B2B), financial services and insurance industry categories.
"When it came to developing a new website for NFP, we wanted to make sure everything from the structure to the content reflected the brand’s personal and approachable reputation," said Colin Turney, Executive Partner at Moroch Partners. "While we were extremely proud of the work we produced, seeing the overwhelming response from consumers and our peers has been the icing on the cake. To be recognized as an outstanding website by the Web Awards alongside such a wonderful partner is an honor."
At NFP Corp., our solutions and expertise are matched only by our personal commitment to each client’s goals. We’re a leading insurance broker and consultant that provides employee benefits, property & casualty, retirement, and individual insurance and wealth management solutions through our licensed subsidiaries and affiliates.
NFP has more than 3,400 employees and global capabilities. Our expansive reach gives us access to highly rated insurers, vendors and financial institutions in the industry, while our locally based employees tailor each solution to meet our clients’ needs. We’ve become one of the largest insurance brokerage, consulting and wealth management firms by building enduring relationships with our clients and helping them realize their goals.
Recently NFP was ranked the 2nd fastest-growing US large-group employee benefits brokers by Employee Benefit Adviser. In addition, Business Insurance ranked us as the 5th largest global benefits broker by revenue, the 4th largest US-based privately owned broker and the 11th largest broker of US business. PlanSponsor ranked us the 5th largest executive benefits provider of nonqualified deferred compensation by number of plans, and we were ranked 11th in personal lines P&C revenue by Insurance Journal.
About Moroch Partners
Moroch Partners is a leading full-service, independent marketing and communications agency based in Dallas, with presence in over 30 markets across North America. Their offices across the nation put them even closer to the consumer, providing the needed insights to create more meaningful brand experiences. Moroch clients include McDonald’s, Coca-Cola, Six Flags Entertainment Corporation, Disney, Sony, Universal, Make-A-Wish Foundation, Midas, Oasis Brands, Pure Fishing, Visionworks and Baylor Scott & White Health, among others. For further information on Moroch and its brands, please visit moroch.com.
Peppercomm for NFP