NFP Ventures Invests in Tomorrow Ideas, Inc., to Drive Financial Family Wellness
Tomorrow’s financial planning mobile app will benefit thousands of NFP employees and clients

NEW YORK – October 2, 2018 – NFP Ventures, an early stage investment arm of NFP, today announced an infusion of capital in Tomorrow Ideas, Inc. The investment is designed to help families better plan their financial futures.

A majority of Americans do not have a legal will in place. NFP’s investment in Tomorrow underscores its commitment to providing individuals with the resources, insights and support necessary to cultivate long-term financial planning and wellness – within the convenience of a mobile app.

Tomorrow Ideas, Inc., founded in Seattle, Washington, is a financial and legal services company focused on helping individuals create living wills in minutes on their mobile devices. With consumers’ preferences for instant digital transactions – particularly relative to managing and planning their finances – NFP understands the importance of providing employees with benefits that align with critical financial planning needs. Tomorrow is well-positioned to help make this a reality for thousands of families.

"As a leader in transforming how employees receive benefits in today’s rapidly changing digital economy, we look for innovators like Tomorrow to help bring financial wellness to those in our care," says Mike Goldman, President and COO of NFP. "Tomorrow is reinventing long-term financial planning, and its innovative model makes it a progressive leader in this space. We look forward to collaborating with Tomorrow to generate lasting and impactful benefits for our colleagues and clients."

"Tomorrow’s mission is to equip every American with the tools to prepare their family’s financial future," says Dave Hanley, CEO of Tomorrow. "NFP’s scale and deep integration in employee benefits and financial planning make them the ideal partner to help us accomplish our mission to bring financial security to millions of Americans."

This partnership will provide NFP employees first access to Tomorrow’s upcoming premium suite of features, called Tomorrow Plus, which allows families to make important financial decisions together on phones, tablets and online.

NFP users of Tomorrow can now:

  • Create legal wills and trusts, made by 52 attorneys across America
  • Decide who should fill important roles like guardian, executor and trustee
  • Organize family finances and view net worth across all accounts
  • Keep track of items owned, their value and who will receive them one day
  • Record and share video memories with family members to keep forever
  • Add company-sponsored employee benefits to stay organized

For more information, please visit

About Tomorrow
Tomorrow was founded in Seattle, WA in 2016 to help families make long-term financial decisions together for the first time, in an easy-to-use app designed to help them plan for the future. Additional information is available at Follow us on Facebook and Twitter @TomorrowIdeas.

About NFP Ventures
NFP Ventures is a venture fund launched by NFP that focuses on strategic partnerships and investments in the emerging Insurtech, Fintech and HR Tech arenas. NFP Ventures’ mission is to find, fund and work successfully with visionary executives, providing them with expertise to foster long-term success. Typically, NFP Ventures targets companies seeking Seed to Series B investment that can benefit from NFP’s distribution, human capital and other unique assets to accelerate growth.

About NFP
NFP is a leading insurance broker and consultant that provides employee benefits, property & casualty, retirement and individual private client solutions through our licensed subsidiaries and affiliates. Our expertise is matched by our commitment to each client’s goals and is enhanced by our investments in innovative technologies in the insurance brokerage and consulting space.

NFP has more than 4,300 employees and global capabilities. Our expansive reach gives us access to highly rated insurers, vendors and financial institutions in the industry, while our locally based employees tailor each solution to meet our clients’ needs. We’ve become one of the largest insurance brokerage, consulting and wealth management firms by building enduring relationships with our clients and helping them realize their goals.

Recently NFP was named the 2nd largest retirement plan aggregator firm, as ranked by Investment News; the 5th largest U.S.-based privately owned broker, the 5th best place to work in insurance and the 6th largest benefits broker by global revenue by Business Insurance; the 9th largest property & casualty agency by total 2016 P&C revenue and the 9th largest commercial lines agency by total 2016 P&C and commercial lines revenue by Insurance Journal; the 10th largest employee benefits broker by Employee Benefit Adviser; the 11th largest broker of U.S. business by Business Insurance; and the 12th largest global insurance broker by Best’s Review.

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