Insights

Is Your Broker a Good Match? 10 Questions to Ask


If you buy insurance, benefits or retirement products for your company, you probably work with an advisor. But if that advisor is simply a catalyst for quotes, or an annual visitor around renewal time, you’re not getting the value you deserve out of that relationship.

Good advisors are far more than conduits between client and carrier. They’re consultants, strategists and valuable resources for compliance, technology, program setup and execution. They’re the people who present options you’ve never thought about, supported by the information you need to make the best business decisions for your company. Most importantly, they’re trusted advisors fully focused on your organization’s long-term stability and success.

So, what should you expect – and demand – from your advisor relationships? We went to some of the most respected advisors in the country for the answers. Here’s their top-ten list:

  1. Objectivity
  2. Deep expertise, specialization and integration
  3. Ability to present different options - with supporting data
  4. Takes time to become an expert in you
  5. Focuses on strategy
  6. Full breadth of support, beyond the product itself
  7. Complete fee transparency
  8. Low client-to-advisor ratio
  9. Measurable impact
  10. Makes your life easier

For an in-depth look at each of these ten factors, download the full article.

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