NFP Philosophy

NFP is a leader in the delivery of benefits solutions for companies of all sizes and in life insurance, wealth transfer and wealth management solutions for high net worth individuals. And our leading, independent broker/dealer offers a broad range of options from some of the top investment companies.

As a national, publicly held company, NFP operates on a set of five core principles that set the tone for our service to you.

• We Are Client-centric –  Our experienced client-focused advisors provide access to a wide choice of products and services from leading institutions to bring clients solutions designed to meet their needs. We provide our clients with the ever-changing financial knowledge and insight that will help them make informed decisions — with comfort and confidence.
• Ours Is an Entrepreneurial Focus – NFP provides entrepreneurs and business leaders with the advantage of one coordinated and comprehensive resource across benefits, insurance and wealth management.
• We Hold Ourselves to a High Standard – As a national, publicly held company, we’ve made substantial investments in compliance across our businesses, and we hold ourselves to high standards of financial transparency and integrity.
• We Deliver Innovative Solutions – NFP advisors have access to the knowledge and intellectual capital found within the company, as well as across our leading membership organizations. This expertise, supported by the strength of our technology and tools helps bring clients innovative solutions and sophisticated, effective planning ideas.
• We Are Market Leaders – NFP is a leader in delivering benefits solutions, and we are the number one independent life insurance distributor with many top-tier carriers. We provide high net worth individuals with sophisticated wealth management solutions and serve advisors with one of the country’s leading independent broker/dealers. This leadership brings with it broad market access.